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Stereotypes: An Essential Part of a Persuasive Argument?

The Air Transport Association has recently launched a national campaign called Smart Skies to inform commercial air travelers of not only the need to update the current antiquated air traffic control system, but the gross inequity (from their POV) in how this endeavor is to be funded.


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ForbesLife Covers Sentient Jet Model

A recent item in “The Eye” section of ForbesLife titled Height of Luxury covers the Sentient Flight Group, and reads a bit like a press release (or even an ad), as they highlight the recent merger of “industry powerhouses” Jet Direct and Sentient.
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Avantair Direct Mail Piece

I just received the second touch of a campaign announcing a push by fractional jet provider Avantair to close a few more year end deals. I blogged earlier about their bonus hour structure and the price increase that goes into effect on January 1st. You can see here how that offer comes to life in a direct mail postcard.
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It was only a matter of time

Yes, it was bound to happen: the merger of fractional jet ownership and the now ubiquitous online buy/sell model of eBay. That’s right, you can now buy and sell your fractional ownership (or jet card) online.


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Delta AirElite Adds Planes to its Fleet

According to a recent article in the Cincinnati Business Journal, Delta AirElite has added several new planes to its fleet for member and charter use.


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Runways for the highest bidders

In the current issue of Barron’s you’ll find an interesting editorial that suggests a way to end the chaos that has airports and airplanes way overcrowded and, therefore, more and more flights taking-off and landing way, way late.
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Commercial airlines missing the point. Again.

The rise in popularity of private jets has commercial airlines doing their best to lure higher income customers back–or to keep those they still have from leaving in the first place. I applaud their efforts (and look forward to enjoying them on occasion), but I feel they’ll fall short in stemming the tide.
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Fractional Focus Ad Analysis: Netjets (Buffett/Gates)

One hurdle that all fractional jet providers must overcome is a psychological one. That’s because many, if not most, of those pondering the investment struggle with the notion of private jet travel seemingly overly extravagant.
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Avantair’s End-of-the-Year Bonus Countdown

We may have just saved you $20,000.

I received an email today from Avantair announcing a special promotion. Avantair is running a year-end sale with bonuses for closing the deal more quickly.
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What do private jets and breast implants have in common?

I know. I know. It sounds like the set-up for a bad joke. But I’m being serious here.

The answer: you can write both of them off on your taxes!


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