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Some ads say so much. Some don’t say much at all. And then there are ads that somehow manage to say nothing at all. This Marquis Jet Card ad is an excellent example of the latter. An ad that leaves a lot to be desired.
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Those of us in the advertising business are hypersensitive to cliché’s and stereotypes. That’s because most of the bad advertising out there hangs on one or both. Unfortunately, clichés and stereotypes abound in fractional jet advertising.
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The coaching staff of the Oklahoma State University football team now has a fractional jet to rely on when it comes to recruiting visits around the country. It seems they couldn’t be happier.
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In our recent review of a NetJets ad starring two of the richest men in the world - Bill Gates and Warren Buffett - we took the fractional provider to task. Why? Well, because the ad reinforces a negative stereotype and barrier to entry for many people considering fractional jet ownership.
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While it pains us to keep sharing bad news about flying commercial, we consider it something of our sacred duty to do so. Let’s face it, the crappy commercial flight situation is perhaps the biggest reason many of us are considering fractional jet ownership. The cover story of the November 12 New York magazine presents some interesting and, yes, disturbing, facts.
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Perhaps you’ve flown on a commercial airline in the past couple of weeks and had a decent experience. Perhaps you’re re-thinking your interest in fractional jet ownership. Well let us be the first to remind you that the pleasant experience was an anomaly. Then let us recommend a hilarious site that really nails the airlines.
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Unless you’re Madonna, the Prince of Wales or one of the other 3,000 counted worthy, you didn’t receive an invitation to join the Flightshare Private Members Guild.
Don’t feel bad. I didn’t get an invitation either.
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