NetJets promotes marketing veteran.
NetJet’s announced today that Steve Zacks has been promoted to lead the company’s marketing efforts as executive vice president and chief marketing officer.
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NetJet’s announced today that Steve Zacks has been promoted to lead the company’s marketing efforts as executive vice president and chief marketing officer.
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Be on the look-out for new ideas targeted at getting your attention and possibly your air travel business. After three months of evaluating 12+ advertising agencies, Flexjet has placed its advertising and marketing in the hands of L.A.-based Team One (a division of acclaimed agency giant Saatchi & Saatchi).
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Everybody’s “going green” these days, especially corporations of all sorts. And, boy, do they like to talk about it in their advertising. From GE’s “eco-imagination” campaign to Wal-Mart’s effort to sell ever-more numbers of compact fluorescent lights, there’s no escaping it. Even fractional jet provider Avantair has jumped on the green bandwagon, and proudly touts so in an ad.
An important means of evaluating fractional jet providers is by reviewing the types of aircraft in their fleets. As such, among the ads we study here at Fractional Jets Focus are those from manufacturers. An ad for the Hawker 4000 recently caught our attention.
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Some ads say so much. Some don’t say much at all. And then there are ads that somehow manage to say nothing at all. This Marquis Jet Card ad is an excellent example of the latter. An ad that leaves a lot to be desired.
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Those of us in the advertising business are hypersensitive to cliché’s and stereotypes. That’s because most of the bad advertising out there hangs on one or both. Unfortunately, clichés and stereotypes abound in fractional jet advertising.
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In our recent review of a NetJets ad starring two of the richest men in the world - Bill Gates and Warren Buffett - we took the fractional provider to task. Why? Well, because the ad reinforces a negative stereotype and barrier to entry for many people considering fractional jet ownership.
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I just received the second touch of a campaign announcing a push by fractional jet provider Avantair to close a few more year end deals. I blogged earlier about their bonus hour structure and the price increase that goes into effect on January 1st. You can see here how that offer comes to life in a direct mail postcard.
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One hurdle that all fractional jet providers must overcome is a psychological one. That’s because many, if not most, of those pondering the investment struggle with the notion of private jet travel seemingly overly extravagant.
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We may have just saved you $20,000.
I received an email today from Avantair announcing a special promotion. Avantair is running a year-end sale with bonuses for closing the deal more quickly.
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