ForbesLife Covers Sentient Jet Model
A recent item in “The Eye” section of ForbesLife titled Height of Luxury covers the Sentient Flight Group, and reads a bit like a press release (or even an ad), as they highlight the recent merger of “industry powerhouses” Jet Direct and Sentient.
The article isn’t too long, so I’ve included it in its entirety so you can see if my judgment about the tone is a bit too harsh and undeserved.
” If you find post-9/11 airport procedures onerous, it probably means you aren’t flying in a private jet. Keep your shoes on and board from the runway at takeoff. At Sentient Flight Group, a recent merger of industry powerhouses Jet Direct and Sentient, demand for “expense-model” flight is soaring, with its customer base tripling in the last three years. Customers put funds on deposit in increments of $100,000, and the company guarantees availability of its fleet of 130 well-appointed aircraft, including the Falcon 50. Heavy jets, which seat up to 12, are equipped with phone and in-flight entertainment, and some have Internet access.
The expense model, the company says, is cheaper than outright ownership while proving more flexible, convenient and reliable than fractional ownership. One-way prices start at $3,750 per hour for light jets (seven seats), $4,950 for medium (eight seats) and up to $7,850 per hour for heavy jets. Coast-to-coast nonstop runs about $45,000 each way. www.jetdirect.net, (866) JET-DIRECT; www.sentient.com, (800) 760-4908.”
