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Sentient gets better coverage in the Southwest.

Fractional Focus In-Depth Report

Sentient Jet Holdings is the new parent company of Scottsdale, AZ-based Southwest Jet. Southwest Jet began as a fractional jet provider in 1997 but changed its services to focus on charters (with a fleet of 14) and private jet management.Southwest Jet’s current employees will remain in place, and its strong leadership was part of the attraction for Sentient. The other attraction was location, as Southwest Jet chief marketing officer Kevin Vaughan said they previously lacked sufficient coverage “in the Southwest and Arizona area.”

Though the acquisition makes location number thirteen for Massachusetts-based Sentient, we foresee nothing unlucky for them (or their clients) about this growth.

Read the article here.



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